Most of the Indians have the habbit of picking their fashion wear up from popular brands. Now the marketing strategy works our homeland brands are named to foreign sounds. We hear the foreign name like, brand and creates an inner belief that its foreign but actually it is purely Indian. Popular brand , Peter England, Allen Solly and Louis Philippe sounds like foreign but acutally an Indian brand
These 10 fashion brands that sound foreign but are purely Indian:
Peter England, Allen Solly & Louis Philippe
Peter England, Allen Solly and Louis Phillippe are some of the brands that are bound to exist in every Indian man’s closet.
Having a Dutch name, though it is owned by an American company, but the brand operates under license to Aditya Birla Group’s Madura Fashion & Lifestyle in India.
Royal Enfield was once a British motorcycle manufacturing company. However, it is now a subsidiary of Eicher Motors Limited, an Indian automaker with factories in Chennai.
Lakmé is an Indian cosmetics brand which is owned by Hindustan Unilever. It started as a 100% subsidiary of Tata Oil Mills and was named after the French opera Lakmé which means Lakshmi.
This brand might sound British but is owned by Raymond Group itself.
The Raymond Group
Started in 1925, Raymond Group is one of India’s largest suiting fabric and fashion retailers. Gautam Singhania, Chairman of JK Group of Companies, is the owner of the Raymond group.
Established in 1984, ‘Monte Carlo’ is a leading clothing brand for men and women and famous for its woolen apparels all over the country. But this is actually a 100 per cent Indian woolen brand from the Ludhiana-based Nahar Group.
They might have an Italian designer named Chicco, but Flying Machine is completely Indian. In fact, it was India’s first homegrown denim brand and was launched in 1980 by Arvind Lifestyle Brand Ltd and owned by Sanjay Lalbhai, CEO and MD of Arvind Group.
Anita Dongre, the popular fashion designer has her own fashion line which has quickly taken over the market as an international brand.
East India Company
From its heyday as the most powerful ruler of the world, the East India Company is now, believe it or not, a high-end luxury goods provider that is owned by Bombay-born Sanjiv Mehta. Ironic, we own a company that once owned our entire country.